Ok, so you run your own campsite - Congrats! You’re awesome! Now it’s time to share it with the world - through photos! Up-to-date, good quality photos will showcase the best of your campsite, highlight it’s USP’s and attract new customers. Photographing your campsite may seem overwhelming but by using these few easy tips you’ll have a set of photos to be proud of. It may seem like a big or long task but you can guarantee the time spent on this process will pay off in the long-run.
Which Camera/ Phone?
If you have a digital camera - great, now is the time to put it to use. However if you don’t own a camera don’t worry, It is possible to capture some great shots of your campsite using only your phone. Whether you’re using a camera or phone to take photos of your campsite, the most important thing is ensuring your photos are good quality.
Here are a few tips to help you master capturing attractive photos of your campsite.
No one wants to see blurry or dark photos of your campsite. Crisp, clear images are best. Always aim to take photos using natural light. Try to shoot the photos during a clear day without too many clouds. Sunshine is great for showing off all your campsite’s best features but avoid taking photos directly into the sun. If you want to capture your campsite during night time hours, use a tripod.
Composition is really important when capturing your campsite, and can make the difference between a good and bad photo. Make sure your photos are straight and showcase the main focus in the centre. Aim for an even amount of sky and ground, or use the rule thirds. Don’t forget to crop out ugly features such as bins.
Consider your best features
You know your campsite, and it’s USP’s better than anyone. What are it’s best features or unusual offerings? Capture these! If you have an excellent shower block and toilets make sure you show this. If you have perfectly-manicured pitches then get plenty of snaps of these. Take extra time shooting your USP’s to make sure you capture them looking their best. Consider using these as ‘hero’ shots on your website, and in marketing materials.
If you want to make your campsite stand out amongst many then don’t forget to show off the little details that make your site different from the next. Maybe you offer a paper map of the campsite on arrival or have fire pits available to use? Maybe, you have a lake on site with colourful fish. Maybe your cafe serves excellent hot chocolate? Make sure you take photos of these little details when conducting your campsite photoshoot. These small extras could be the push a camper needs to book with you.
Don’t be shy when it comes to the amount of photos you take. Taking multiple shots from different angles will give potential customers a much better feel for your campsite. Consider wide angles and close-ups so campers can get a bigger picture for what you are offering.
Lifestyle shots are really important because they can give potential customers a real feel for what it is like to stay with you. This will enable people to start imaging themselves there. Camping is an experience and the best way to showcase that is with lifestyle photos. Take photos with people in them too. If you are a family oriented campsite consider taking photos of kids playing (with permission of course). If you host activities such as fishing or horse riding make sure you include snaps of people doing these activities when carrying out your photoshoot. If you are an adults-only campsite, create shots that offer a glimpse of the privacy or quietness you are offering.
Find a local professional
By following these tips you are more than capable of capturing some fantastic photos of your campsite, but if you want to take it up a notch, look for a professional photographer in your area. These professional photos will be a great addition to your website, social media or marketing materials.
If you’re ready to take it to the next level consider our Premium Package which includes a professional photoshoot and drone footage!
Don’t Forget to List your campsite with HolidayFox
If you haven’t already, don't forget to list your campsite on the HolidayFox platform. Our professional listings are SEO friendly and responsive which means it is really easy for potential customers to find your campsite and book. Our listings provide space for all of your info including your new (and rather wonderful) photos you have taken.
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