With staycations on the rise many people are looking for new experiences when holidaying in the UK. Holidaymakers are not only looking for brilliant campsites (like yours) to stay at, they are also seeking out unique experiences, and fun activities to add to their holiday itinerary.
Reasons to add an activity to your campsite
There are many reasons to add an activity or two to your campsite but above all is added value. By setting up an activity on your campsite you can boost your overall value to customers, offering even more reasons to stay with you.
There is no doubt about it, adding extra activities to your campsite will attract more customers. Whats even better? By setting up specific activities or experiences you'll also attract an entire new audience of people that may not have considered staying with you before
You probably already know how to market yourself in the camping world - great! By adding activities you can now expand your offering and start marketing yourself in other worlds too. By focusing on a specific activity or experience you can also create a niche offering such as yoga camping retreats or fishing holidays. These niche activities will enable you to market yourself in areas outside of the camping world and gain more exposure for your campsite.
By adding chargeable activities and experiences to your campsite you can boost your income. Having extra activities means every customer has the potential to spend more with you during their stay.
WHICH TYPE OF ACTIVITY SHOULD MY CAMPSITE OFFER?
When it comes to adding an activity or experience, the possibilities are endless. Thinking about options can be daunting, but it doesn’t have to be. If this is the first time adding an activity or experience to your campsite you can start small and easy. Think about what you already have on site that can be used to create your new offering. If you already have activities on site is there anything that would compliment this? Think about what other campsites or accommodation providers nearby provide, is there anything missing?
Whether you want to start with something small and easy or something grand and dramatic there are plenty of options out there.
So, are you ready to start your new adventure? Let's have a look at some activity ideas
CAMPSITE ACTIVITY IDEAS
Food and Drink
The UK is full of fantastic regional produce that we can be proud of. Food travel is extremely popular and there are many easy ways you can incorporate this into your campsite.
Every region in the UK has a lot to offer in terms of produce. Whether it is a special type of cheese, local cake or organic cider there will be something close to home that you can share with your campers. Hampers are a great way to upsell but how about turning this into a bookable activity. Offer a simple 'tasting' where you can talk through the produce in the hamper, providing campers with more information about the region or locality. This could be a great way to link up with any local farmers or producers too.
Go one step further and host a cooking class where campers can produce their own regional dish. Or how about a campfire cooking class where campers create some fun dishes using only flames?
Veganism has grown hugely over the past few years and many are seeking alternatives while on holiday. BBQ's and picnics are popular camping activities but it isn’t always easy to find vegan alternatives when you are on holiday. Think about offering a vegan hamper or bbq pack as an add-on extra. Make this an activity by offering a vegan campfire cooking class or a foraging session nearby.
While some people simply want to relax on holiday, many would rather be active, and try out new sports or experiences. Adding a sporting activity to your campsite will entice a whole new set of campers to stay and play with you.
Whether it's surfing, Standup Paddle Boarding or kayaking, watersports are a huge draw for UK holidaymakers with many booking their holiday around them. Do you have connections with any outdoor instructors who could host some SUP or kayaking tours near you? Perhaps you can offer wild swimming experiences in a river, lake or sea close-by?
Another hugely popular activity is fishing. If you have the amenities, space and investment it could be a great way to maximise your campsite. Check out this guide for more information.
This super fun activity involves giant inflatable balls which you get inside (like a huge hamster wheel). If you have a large outdoor space or field, think about investing in a few of these for your campsite. This would be fantastic for families.
If your campsite is situated in an area with great cycle paths or MTB trails consider renting bikes to your campers. Bike rental is especially useful for those who travel by motorhome as it means they don't have to worry about moving their vehicle to get around. Bike hire allows people to explore the local area easily.
Taking up little space, this fun, competitive sport would make a great addition to your campsite. Loved by kids, and adults alike.
Health and Wellness Activities
Yoga has taken off massively over the last few years and has become one of the most sought after activities by holidaymakers. Do you have a quiet space where you could provide yoga sessions? If so, look for a local instructor who can provide daily or weekly sessions for your campers, and include this as an add-on.
With so many seeking a retreat after a few years living in a pandemic, now is a great time to create an oasis on your campsite. Why not build a wellness retreat program by offering a number of quiet pitches or pods and daily meditation or yoga sessions that people can book on to.
ANIMALS We all love animal encounters right? Do you have the opportunity to provide animal related activities on your campsite? Perhaps you are part of a farm or nature reserve. Consider how the critters you have living on your land could attract more customers.
People, especially children love to pet farm animals and even better if they can get hands on with any farm activities. Consider offering a 'farm experience' where kids can become a farmer for the day by collecting chicken eggs, milking cows or feeding goats.
Nature Spotting Walks
If you are lucky enough to have a campsite surrounded by nature, why not offer a tour introducing campers to the flora, fauna and animal species that reside in or around your campsite.
Horse/ pony riding
Do you have space for horses or ponies? Perhaps you could link up with a horse-riding school and offer lessons or experiences.
Many campers are quite naturally also outdoor enthusiasts who are keen to maximise on fresh air in whatever way possible. Adding outdoor activities to your campsite is an obvious plus for anyone seeking these types of experiences.
If geocaching feels too complicated why not set up your own scavenger hunt with paper maps and 'treasure' dotted around your campsite.
Offer your campers a chance to become the next Bear Grylls with a survival skills course or fire-making class.
OTHER WAYS YOU CAN ADD ACTIVITIES
If you're not quite ready or you don't have the space or amenities to add an activity directly to your campsite there are still ways you can offer activities to your clients and still benefit. By partnering with local businesses/activity providers you can give your customers something more than a place to stay and also benefit from cross promotion.
Here at HolidayFox we are big on experiences and activities, and our customers are always searching for the next exciting extra to add to their holiday. We offer activity listings that can be linked to your campsite meaning more paths for people to find you. Have you joined us yet?
If not, check out our special offers and list your campsite.
With staycations booming, now is the perfect time to increase your offering. Now you have plenty of ideas for activities and experiences to add to your campsite. Good luck!
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