B&Bs, guesthouses & inns
Direct bookings on your own WordPress site at 5% — built for independent UK B&Bs, guesthouses, inns and pubs-with-rooms (including FreeToBook switchers).
5%
Direct booking commission
£0
Joining fee — cancel anytime
iCal
Booking.com & Airbnb sync
UK
Breakfast add-ons & packages
Independent B&Bs, guesthouses, inns and pubs-with-rooms — typically 2–15 rooms across the UK.
Rural guesthouses with character rooms and seasonal demand.
Seaside B&Bs with peak summer and event pricing.
Urban guesthouses for business and leisure travellers.
Traditional inns and pubs offering ensuite rooms alongside F&B.
Working farms and rural retreats with room-level inventory.
Design-led properties building a direct booking channel on their own site.
Keep Booking.com for discovery — put the booking engine on your own domain so guests check out with you, not on a third-party widget.
WordPress-native booking flow on your domain — not an embed that sends guests to another platform.
Already on FreeToBook? Compare ownership and setup in our FreeToBook guide — we migrate you in about five working days.
Upsell breakfast, parking, and local experiences at checkout.
iCal with Booking.com, Airbnb, and other channels.
No website yet? Launch a branded B&B site in days.
5% only when guests book direct — quiet months cost less than a stack of fixed add-ons.
Keep the platforms guests use to find you. Add HolidayFox for direct bookings at 5% — calendars stay in sync.
HolidayFox powers direct bookings for UK accommodation businesses like these.

Charming B&B Room
Photo by Dmitrij Paskevic

Traditional English Breakfast
Photo by Gordie Jackson

Cozy B&B Living Space
Photo by Jill Sauve

B&B Garden Setting
Photo by Megan Bucknall

Elegant B&B Dining
Photo by Natalie Sum

Comfortable B&B Bedroom
Photo by Rachel Park
No hidden fees. 5% commission on direct bookings for your B&B.
For B&Bs that already have a website
£9.99
per month + 5% on direct bookings
New site or host with HolidayFox — live in days
£12.99
per month + 5% on direct bookings
Multi-property or 5+ units — tailored setup
Custom
quote for your portfolio
Prices exclude VAT and Stripe card fees. VAT-registered businesses can reclaim VAT.
Book a free consultation — we will show you direct vs OTA maths for your guesthouse or inn.
No joining fee · Cancel anytime · 5% on direct bookings only