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UK accommodation providers

Find the right booking platform

Side-by-side comparisons with SuperControl, Lodgify, Freetobook and more. What each does well, what it costs, and who it suits.

5%

Commission on direct bookings only

£0

Joining fee — cancel anytime

5 days

White-glove setup by our UK team

750+

UK accommodation partners

Most requested

Start here

HolidayFox vs SuperControl

~£46/month plus £250 joining fee vs 5% only when guests book direct — for UK cottages and self-catering

Read guide

UK accommodation providers

Ready to grow direct bookings?

No joining fee. 5% only when guests book on your site. Setup in about five working days.

How UK direct-booking platforms charge

HolidayFox is 5% on direct bookings only — no joining fee. Many owners on SuperControl pay monthly whether the diary fills or not.

PlatformPricing modelTypical annual costGuide
HolidayFoxPay when you earn5% commission on direct bookings onlyScales with revenue — quiet months cost lessRead guide
SuperControlMonthly subscription + joining fee~£802/year minimum (£46/mo + £250 join) even at zero bookingsRead guide
FreetobookFree tier + per-booking fees / paid add-onsLow at small volume; fees grow with bookingsRead guide
LodgifyMonthly subscription (website + booking bundled)Fixed monthly fee per property portfolioRead guide

Card fees via Stripe are separate. Run your numbers

Self-catering & holiday lets

Cottages, barns, and multi-unit sites — often already on SuperControl, Lodgify, or Anytime Booking

B&Bs, guesthouses & small hotels

Entry-level UK booking systems and property management tools

Channel managers

Sync calendars across Airbnb, Booking.com, and your own site

Marketplaces & listing sites

When guests find you on a platform vs booking on your website

UK accommodation providers

Still comparing options?

Tell us what you use today. We will run the maths with you and say honestly if you should stay put.

Common questions

Are these comparisons biased?
Yes — HolidayFox writes them. We try to be fair about what each competitor does well, and we correct inaccuracies when owners point them out. If another platform is the better fit for where you are today, we would rather say so on a 15-minute call than waste your time.
I already use SuperControl (or Lodgify, Freetobook, etc.). Do I have to switch everything at once?
No. Most owners run HolidayFox alongside existing channels: keep SuperControl or OTAs for discovery, add direct bookings on your own site with iCal keeping calendars in sync. You can trial direct without ripping out what already works.
How is HolidayFox priced compared to monthly booking software?
HolidayFox charges 5% commission on direct bookings only — no joining fee, cancel anytime. Platforms like SuperControl typically charge a monthly subscription plus a joining fee whether guests book or not. On a quiet winter, that difference matters.
Which comparison should I read first?
Start with the platform you already use or are quoted on. If you run UK self-catering with SuperControl on your website, read HolidayFox vs SuperControl first — it covers the fixed-fee vs pay-when-you-earn maths in detail.

Get started with HolidayFox

Book a free consultation, start your signup online, or run your numbers in the calculator.

No joining fee · Cancel anytime · 5% on direct bookings only

Also see OTA commission guides · All partner guides